Product development is a challenging and fascinating process.
It is fascinating to witness specialists from a whole spectrum of expertise interacting seamlessly to take a project from the initial idea, to the prototype phase – and on to a finished product. Our many years of experience, practical know-how, the dialogue between Salzburg and Hong Kong, and the close cooperation with external developers, designers and licensors from all over the world, form the basis for the immense success we achieve in the development of new products.
To ensure long-term success every new product must establish an emotional bond with the respective target group. By way of continuous interaction and discussion with providers of ideas, designers and licensors, we generate a basis for ensuring our innovations set standards today and for tomorrow.