In order to fulfil the increasing demand for Carrera products in the U.S. and to ensure optimal implementation of global marketing concepts, Carrera of America Inc. was set up in New Jersey in 2005.

Even during its first year, Carrera has achieved a strong presence in the American specialised trade. The next step will be to make Carrera into a large-scale brand with attractive licences that are matched to the local markets, thus turning potential customers into enthusiastic “Carreristi”.